This is an ongoing project developed for PuntCAT, a not-for-profit organisation with no political affiliations which aims to raise the online profile of Catalan identity and encourages the use of .cat domains.

I created a series of cartoon concepts that increases the impact of the organisation’s message across their social network channels, from Facebook and LinkedIn to Twitter and Instagram.

The designs include weekly cartoons depicting Catalan idioms that can’t be translated in another language, conveyed through humorous situations that highlight the literal meaning of the expressions. Apart from being used online, these illustrations have also been printed on up to 3000 postcards and distributed to various companies and institutions across Catalonia.